From making container labels for her friends to building an online empire, Pretty Little Designs owner Deanna Foster has curated her path to success.
The busy mum-of-two has put the finishing touches on her new store, which is due to open in Mandurah on Saturday.
This is PLD’s second brick and mortar store, having overtaken the original building in just three months.
“I’m not going to lie, it was emotional, tiring and stressful to get everything done on time,” she said.
“But I’m so excited and proud to see something I’ve worked so hard for come to life.”
Located at 2/65 Reserve Drive, Mandurah and open six days a week, Pretty Little Designs offers a range of high quality products including personalized labels, clear pantry jars, storage bins and lazy Susans.
Clients can also book in-home consultations to create a personal plan tailored to their needs and budget.
Since its launch in 2017, PLD has achieved huge success, with the company boasting 242,000 followers on Instagram and being featured on Better Homes and Gardens and Today Tonight.
“I think growth on social media comes down to being authentic and real,” she said.
“I’ll show you that my pantry isn’t always perfect. I’m a mother of two and run a very successful business, so it doesn’t always look perfect on Insta.
The art of organizing and decluttering your home has been a cult phenomenon since 2019, when Japanese expert Marie Kondo launched the Netflix series Tidying Up.
Since then, a number of spin-off shows have been developed and “cleaninfluencers” have popped up all over Instagram and TikTok.
Although it’s a saturated market, Ms Foster said PLD prides itself on its originality.
“We think we’re offering the public something that no one else has ever offered,” she said.
“Our new store will showcase our products and the different ways they can be adapted to your home to create visually stunning and functional organization systems.”
“We’ve included four mockups of the most common pantries in homes, a laundry room, bathroom, shower and even a refrigerator, so you have a real representation of how our products can be applied in your home.”
When asked what’s next for PLD, Ms Foster said we’ll have to wait and see.
“Now that would be telling,” she said.
“The next steps are already in action and I look forward to sharing them soon.
“Watch this space because it will be large.”
For more information, visit the Pretty Little Designs website.